Is Adsense a Good Strategy For an Online Business?
Business sites, the internet, and pay per click ads like Google Adwords or Adsense sometimes don't go hand in hand. There are many strategies for using these and blending them together correctly, but the recommendation I make to most business sites is steer clear of Adsense. Why?
When you integrate Adsense into your site, you give a potential customer a way out of your site. The whole point of having a business online is to get a prospect to reach your sales funnel and convert them into a sale on whatever product or service you are bringing to the table. If you have advertisements for other goods and services mixed in to your sales funnel, there is a very good chance that your potential customer will get pulled away from your site. When they get pulled away from your site, your sale just went with them. For business sites, Adsense can equal lost revenue especially to competitor websites.
It's a whole different ball game when you integrate Adsense into your site when you are solely providing information to a potential visitor. If you have an information site and your point of generating money is by someone clicking on your strategically placed advertisements, then this works very well. One of the guys I've been thoroughly impressed with over the last couple years is Joel Comm. He's the expert when it comes to Google and their Adsense program. He's generated a lot of money on his information sites just from people clicking on Google Ads. There is a strategy to this that consistently works, and Joel Comm has figured it out. He is one of the guys I've learned a lot from and I'll continue to do so.
The fun part for me is that what I learn, I pass along to my clients. Only the proven, reliable strategies are given to my clients because I don't believe in turning my clients into lab rats. The strategies I use come from tested sources and the inside information I receive is what gets my clients the return on investment they are looking for.
Now, Adwords is completely different. You see with Adwords you pay a certain amount of money for keywords in your niche. This is called pay per click. Everytime someon clicks on your add, you get charged anywhere from 25 cents to $10. It all depends on how high you are willing to bid on the keyword you want. When a potential customer uses that keyword when searching through Google, the advertisement you paid for shows up on the right side of the page on the search results. This enables you to show an ad on page one of the search engine results and compete with the sites that get listed on the top 10 organically.
If this doesn't make sense. Don't worry. You more than likely won't use Adsense on your site because of the potential downfall of losing business to a competitor. You will use Google Adwords though and you need someone familiar with the whole process that can help you do the research on the keywords you should bid for. Just make sure you set a budget for your PPC (pay per click) campaign because it can add up real fast and put you in the hole faster than you think. I've known a lot of people that have spent thousands of dollars on PPC ads and haven't made a cent back. You don't want to fall into this category.
When it comes to PPC and Adsense, chose someone familiar with it, that has used it, and knows how to help you do the keyword research to find reasonable keywords that have a higher chance of returning your investment. Afterall, once your prospect hits your site, you want your conversion rate to be high enough to get the sale right? You can be real good at getting cost effective PPC ads, but if your site doesn't convert, it doesn't do you any good.